Research Goals
Conduct market research for a warehouse style art location that will allow for the collection, distribution, display and sales of art works.
Phases
Phase 1: Identifying business opportunities
Phase 2: Conduct analysis and assess the economic, geographic, political and legal environment
Phase 3: Explore company structure and finances in relation to market needs.
Methodology
- Survey and Focus groups
- Market analysis
- Competitor analysis
Audience
- Potential customers- art lovers, art teachers, interior designers, artists, art institution directors
- Owners of art museums
Impact
- Suggestions focused on site ownership for implementation of distribution strategy as well as potential customer needs and customer conversion strategies.
Ngozi Akinro 