Research Goals Conduct market research for a warehouse style art location that will allow for the collection, distribution, display and sales of art works. Phases Phase 1: Identifying business opportunities Phase 2: Conduct analysis and assess the economic, geographic, political and legal environment Phase 3: Explore company structure and finances in relation to market needs. Methodology … Continue reading Strategic Global Expansion Research to Explore Sites for Art Distribution
Exploratory User Needs Analysis for B2C Service App
Research Goals Examined user needs for a B2C application and conducted market research for go or no go. Research Focus Determine economic viability to invest in a B2C application.Determine user needs, competition.Make recommendations for app features.Potential vendor exploration. Methodology Phase 1: Conducted market overview, segmentation, size and trend drivers. Phase 2: Created and rolled out … Continue reading Exploratory User Needs Analysis for B2C Service App
User access and engagement with technology
Research Goals Examined the changes in technology access as direct impact of the Coronavirus pandemic and its effect on student learning and retention. Research Focus Determine changes in student technology use and access.Access the impact of the Coronavirus on student access.Explore remedies for mitigation. Methodology Adopted survey methodology, longitudinal analysis, observation and faculty interviews. Phase … Continue reading User access and engagement with technology
Music, Political Participation, and Impression Management
Research Goals Examined the dynamics of music, social media, and politics. Considered music as a toolto convey political messages and argues that political parties use music to spread positive narratives oftheir accomplishments to promote themselves and their flag-bearers while using negative narratives tovilify and attempt to delegitimize their opponents. Photo source: Wendy Wei (Pexels) Research … Continue reading Music, Political Participation, and Impression Management
Higher Education: Exploring the Challenges of African-Born Academics
Research Goal Examined different adjustment challenges experienced by African-born faculty members in higher education in the United States. Photo Source: Katerina Holmes (Pexels) Research Focus Examined the commonalities underlying the experiences of ethnic and racial minority faculty members at various higher institutions of learning in the United States. Specifically, the focus is on African- born academics. … Continue reading Higher Education: Exploring the Challenges of African-Born Academics
Black is not beautiful: “White” beauty in African women’s magazines
Research Goal The representation of African women in an era of globalization in 4 top African women's magazines- Genevieve, New African Woman, Drum and True Love. Photo Source: Jennifer Enujiugha (Pexels) Key Research Questions What was the dominant hair type represented in the magazine covers and was there anydifference found in the hair types by magazine?What … Continue reading Black is not beautiful: “White” beauty in African women’s magazines