Research Goals

Conduct market research for a warehouse style art location that will allow for the collection, distribution, display and sales of art works.

Phases

Phase 1: Identifying business opportunities 

Phase 2: Conduct analysis and assess the economic, geographic, political and legal environment

Phase 3: Explore company structure and finances in relation to market needs.

Methodology

  • Survey and Focus groups
  • Market analysis
  • Competitor analysis

Audience

  • Potential customers- art lovers, art teachers, interior designers, artists, art institution directors
  • Owners of art museums

Impact

  • Suggestions focused on site ownership for implementation of distribution strategy as well as potential customer needs and customer conversion strategies.

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