Research Goals
Examined user needs for a B2C application and conducted market research for go or no go.
Research Focus
- Determine economic viability to invest in a B2C application.
- Determine user needs, competition.
- Make recommendations for app features.
- Potential vendor exploration.
Methodology
Phase 1: Conducted market overview, segmentation, size and trend drivers.
Phase 2: Created and rolled out surveys n=2k.
Phase 3: Accessed economic growth statistics, income flow, demographics and completed competititor (n=8) and SWOT analysis.
Findings
- Data supported a go for app launch.
- Insights evidenced suggestions for interesting marketing approaches and app features.
Next Step
- Suggestions for product launch in collaboration with vendors, contract negotiation, led to wireframe designs and mock ups.
- App design in progress.
Ngozi Akinro 