Research Goals

Examined user needs for a B2C application and conducted market research for go or no go.

Research Focus

  • Determine economic viability to invest in a B2C application.
  • Determine user needs, competition.
  • Make recommendations for app features.
  • Potential vendor exploration.

Methodology

Phase 1: Conducted market overview, segmentation, size and trend drivers.

Phase 2: Created and rolled out surveys n=2k.

Phase 3: Accessed economic growth statistics, income flow, demographics and completed competititor (n=8) and SWOT analysis.

Findings

  • Data supported a go for app launch.
  • Insights evidenced suggestions for interesting marketing approaches and app features.

Next Step

  • Suggestions for product launch in collaboration with vendors, contract negotiation, led to wireframe designs and mock ups.
  • App design in progress.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.