ngoziakinro Research, UX Research

Exploratory User Needs Analysis for B2C Service App

Research Goals Examined user needs for a B2C application and conducted market research for go or no go. Research Focus Determine economic viability to invest in a B2C application.Determine user needs, competition.Make recommendations for app features.Potential vendor exploration. Methodology Phase 1: Conducted market overview, segmentation, size and trend drivers. Phase 2: Created and rolled out … Continue reading Exploratory User Needs Analysis for B2C Service App